We create purposeful social media marketing strategies with a focus on enticing your target audience to perform a certain task.
Our social media marketing objectives combine creative thinking and customer first experiences. We believe in supporting your customers throughout their entire buyer’s journey. Reinforcing your brand image through social media.
At Sicuro Group, we work very closely with our clients to develop and execute meaningful social media campaigns designed to elevate your online presence on many platforms. Including Facebook, Twitter, Instagram, Youtube and Pinterest. Being a marketing driven agency we focus on leads over likes. Ensuring your campaigns are geared to convert potential customers into paying customers.
We can manage your social media channels using your brand’s tone or messaging. We can also work closely with your team on how to best engage with your audience. Our social media strategies are effective yet simple and can be implemented by Sicuro Group or your team.
Sicuro Group creates social media campaigns which deliver results. Creating a successful campaign is the combination of the right creative content, with the right messaging. Our social media solutions are fit for purpose, ensuring we reach your marketing strategies and objectives.
Our content marketing approach provides a well thought out framework focused on the creation and distribution of relevant, valuable and constiist content to attract and retain your audience.
Remarketing gives you a chance to reach out to customers who have previously engaged with your website with sponsored ads on social media and/or Google’s display network.
A simple remarketing strategy is retargeting. By showing curious customers a product or service they have expressed an interest in can lead to higher conversions or sales.
Retargeting strategies are relatively inexpensive and highly effective!
We create Google ad campaigns that generate leads and sales not just impressions. When a Google Ad word campaign has been created properly you will find an increase in sales, leads and brand awareness. Google Ads service is a sophisticated advertising environment that can provide your target audience discovery and engagement capabilities.
Search is the most visible form of Google Ads, which displays a small text ad in response to google searches and queries. This form of advertising is most suited to direct sales. Engaging with people who are typically seeking your offers immediately.
Google Display Ads will show small images or animated ads such as gifs in websites that your prospects may be visiting. The purpose of a display ad is to influence your target audience by displaying imagery which communicates your business offerings into websites that potential customers are most likely to visit. Display ads are generally better for promoting a positive brand awareness.
One of the biggest differences is that customers who use Google are hot in the market now for a product or service they are searching for. Compared to social media where as prospects are there to be social.
Facebook and Google have been assumed as competitors however nothing could be further form the truth in paid advertising. Many companies are leveraging the strengths of advertising on both Google and Facebook. Achieving maximum visibility, increased leads and sales and finding new customers.
SEO (Search engine optimisation) is the process of getting traffic organically on your site. To put it simply, SEO allows your site to show up on the first page for search queries relative to your business.
Why is SEO important? SEO is significant because it makes your website more visible, leading to more traffic and more opportunities to convert potential customers into paying customers.
Email marketing is the practice of sending marketing messages to potential and current customers via email. With the intention of selling, educating or building loyalty. The incredible function of email marketing is that the sender ie owner has full control over the content and distribution. Email marketing has the highest results when it is typically used to send personal, relevant messages to segmented lists of recipients.
SMS marketing is a great way to promote flash sales and discount to your customers via SMS. SMS messages still have one of the highest open rates and will be seen by your clients.
During your digital advertising process from campaign creation to implementation you will work with the single project manager taking care of your every question, query and concern. We believe in working very closely in order to achieve exactly what you want for you and your business.
We might be based in Melbourne, but we work with brands across Australia and overseas.
Our team of experts work together to create incredible digital experiences that make impact, change behaviour and connect people.
The possibilities are endless. Let’s chat all things digital marketing.